Hello everyone! If you haven’t heard, I have a new weekly blog series called “Level Up” where, every Sunday, I’d touch on a way to take your blog and/or business to the next level. You can check out all the other posts in the series here!
Today, I wanted to talk about something that I find incredibly fun to do and then watch….evergreen content. Evergreen content is basically the blog posts that last for years and, though you may have created them years ago, are still just as timely today. I absolutely love creating them and, after sharing them, I love seeing just how much of an impact they have on both people and my blog stats; I’ve gotten thousands of views just from quite a few posts, just on their own, which is awesome to see! In this post, I’ll be sharing how to create your own evergreen content, and talk about how to make the most of them so you can also get thousands of views just from that one post! Let’s goooo…..
3 Steps To Create Evergreen Content
1) Come Up With An Idea
This is easier said than done, tbh, as it feels like everything you could ever talk about has, in some way, been talked about already. So, it feels like, if you talk about a topic yourself, you’re essentially stealing someone else’s idea and/or being unoriginal. Here’s the thing: everyone has already talked about everything. That’s inevitable. BUT no one has talked about it like you will. Just because you say the same sentence as someone else, doesn’t mean you’re not adding something new. Your voice, tone, the ideas, and examples you use….all that adds value to the post and is something no one else can do. In that way, you’re creating something new and original. Moreover, it’s not stealing someone else’s idea if you add your own twist and use your own words. If there are one or two people who you and everyone else you know did the post before, then you can credit them. For example, with Top Ten Tuesday challenges, I’m not gonna credit every single person out there who has done a Top Ten Tuesday list BUT I can credit The Broke & Bookish for making the idea popular in the book blogging world!
Now, coming up with specific ideas about a topic can be pretty hard but, for me, Pinterest reallllly helps! It’s its own search engine so you can just type the topic in (like blog help) and you’ll get a large overview of articles other people have written that relate to that topic. From there, you can get inspiration and ideas for your post and find your post idea in no time!
2) Write The Post
In all honesty, writing the post is the most overwhelming part for me because I usually want to write a lot but, somewhere in my brain, I’m just afraid of doing so. To cope with the whole “being afraid of your own power” thing, I break the post down into sections and sub-sections, so that everything seems smaller and more manageable. I also just write one word or one sentence down, even if it doesn’t have anything to do with the topic, just to get myself used to writing something. From there, I tend to be able to actually write about the topic and, in no time, I’ve got a post!
3) Add In A Call-To-Action At The End
After you’ve finished writing the bulk of the post, you need to add in a conclusion that ties everything together and makes the reader want to DO something, whether that’s to go buy/read a book you like, check out the next post in a series you’re doing, or download a workbook or infographic that goes with your post. Readers aren’t going to engage with your content if they don’t know to do so. So, for me, in my conclusion, I add in a question related to the content and tell readers to comment below! If I have a downloadable, I also say “don’t forget to grab my free PDF of XYZ below”. In doing so, the readers have a concluding action that increases their engagement with your post. For them, that cements the post better in their mind so they can remember it later and, possibly tell other people about it. For you, this just helps create a stronger relationship between you and your readers, as well as increasing your viewership! Additionally, it helps to know what posts are doing better so you can create more of those types of posts.
[Related: Ultimate Blog Post Checklist]
Things To Keep In Mind
- I’ve found that the best types of evergreen content are the ones that help me in some way and a question I’ve had. And, because they help, I tend to bookmark them for myself and keep coming back to them. So, when thinking of topics/ideas to talk about, ask yourself what you wish you had known before or what is something you constantly see being asked. Use the answers to those questions as starting off points!
- longer posts tend to capture the most attention, however, make sure you don’t overwhelm readers. Break your post into sections, add lists if you can, and include images to make your post easier to read.
- as well, depending on how large your post is, you can break it into two or more posts and make em into a series!
- evergreen content can also come out of older posts that just need some more oomph to them….just revamp them a little with some more words, a new image, maybe a new title and BAM! you’ve evergreen content to re-share!
- as well, evergreen content doesn’t have to be a bunch of paragraphs. It can also be a list of resources or something! I mean, my Book Publicity Contacts Directory is by far one of my biggest posts and yet I think I only wrote two paragraphs total and those were the intro and conclusion lol
Getting The Most Impact After You Post
- share on alllll your social media: Twitter, Facebook, Pinterest, Instagram + any Facebook/Pinterest groups you’re in if possible! I just made a Pinterest group board to share our posts in that you can join here!
- create different images related to your post that you can share. For example, for my discussion all about ARCs and my 2018 bookish gift guide, I made two versions of each header that I can share!
- schedule out the post several times later on social media. Personally, I tweet out my more popular post at least once a month (God bless Sprout Social for making this really easy) and I’m trying to get better at pinning the post image to my boards at least once a month as well. Sharing the post online also doesn’t have to be so scheduled, either; if you see someone asking a question that you answered, help them and then direct them to your post for more help. I used to do it all the time with my #booksfortrade FAQ and I got quite a few new views & followers just from the one post. The idea is to be kind, not spammy.
Aaaand that’s all for creating evergreen content! It’s pretty easy the more you do it and it can be really fun! For me, I loveeeeee answering questions so when I get to do that by creating evergreen posts, I end up having a blast and feeling very satisfied with myself lol To add on to that satisfaction, I’m happy to say that we Leveled Up!! Whooo!! Now, have you made any evergreen posts you’re proud of? Feel free to share em down below! Plus, do you have any tips for anyone wanting to make evergreen content? Let me know in the comments below!
And, if you have any questions now or at any point in the Level Up series or if there’s something you generally or specifically want me to talk about, feel free to comment below, tweet me @AvidReaderBlog, or email me at firstname.lastname@example.org! Thanks, have a great day/night, and tata for now!